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Backing India’s next generation brands
We are a venture capital fund with a dedicated consumer focus and a high-engagement model. Partnering with startups in the F&B, personal care, apparel/lifestyle segments, we work with brands who dare to disrupt the market.
~500
Cr
Capital managed
8
+
Team members
18
+
Investments
3
+
Funds
Why Sauce?
We are first cheque investors and long term partners for consumer brands. We work with our founders on a high engagement model and have a concentrated portfolio approach.
Focused Strategy
Selective Deals
Deep Engagement
Consistently High Success Rate
Why Sauce?
We are first cheque investors and long term partners for consumer brands. We work with our founders on a high engagement model and have a concentrated portfolio approach.
Focused Strategy
Selective Deals
Deep Engagement
Consistently High Success Rate
Why Sauce?
We are first cheque investors and long term partners for consumer brands. We work with our founders on a high engagement model and have a concentrated portfolio approach.
Domain Expertise
Consistently High Success Rate
Why Sauce?
We are first cheque investors and long term partners for consumer brands. We work with our founders on a high engagement model and have a concentrated portfolio approach.
Focused Strategy
We only focus on the consumer sector, and India’s domestic consumption thesis is at the core of our strategy.
Why Sauce?
We are first cheque investors and long term partners for consumer brands. We work with our founders on a high engagement model and have a concentrated portfolio approach.
Selective Deals
We have backed breakthrough brands such as XYXX, Mokobara, Supertails, Innovist, Perfora and The Whole Truth all at idea stages, and we will continue to employ a concentrated and high touch approach.
Deep Engagement
Consistently High Success Rate
Why Sauce?
We are first cheque investors and long term partners for consumer brands. We work with our founders on a high engagement model and have a concentrated portfolio approach.
Open Architecture
Why Sauce?
We are first cheque investors and long term partners for consumer brands. We work with our founders on a high engagement model and have a concentrated portfolio approach.
Deep Engagement
Best in class advisors from the industry, and service partners have helped Sauce deliver an exceptionally high hit rate in scaling brands from zero to scaled profitability across categories.
Focused Strategy
Selective Deals
Why Sauce?
We are first cheque investors and long term partners for consumer brands. We work with our founders on a high engagement model and have a concentrated portfolio approach.
Consistently High Success Rate
7 out of 10 brands at an idea stage backed by the team have crossed 100cr annual revenue in 3-4 years with strong profitability metrics. Industry standard is 1 in 10.
Why Sauce?
We are first cheque investors and long term partners for consumer brands. We work with our founders on a high engagement model and have a concentrated portfolio approach.
Strictly Allocators
Our operating model allows us to evaluate products and
strategies based only on merit because advice that is backed by
merit and not personal gain will always work in a client’s
favour.
Shashank Mehta Founder, The Whole Truth
“Sauce.vc was the first institution that backed us at The Whole Truth. And Manu was the first investor who backed me as a founder. Back when all I had was a product and a paper plan. Ever since, Manu’s become both, a close friend and a trusted advisor.
With Manu, I never have to doubt who’s side he is on. He loves hearing the bad news first, and his instinctive reaction is to find solutions (not fix blame). And given his deep knowledge of CPG, I find myself relying heavily on his guidance.
I’d say that with Manu (and by extension his team at Sauce), I’ve understood what being ‘invested’ in someone (not some-thing) looks like. And I couldn’t have asked for a better investor.”
Sangeet & Navin Co-founders, Mokobara
“Manu is not just an investor for us. He has been an integral part of the DRUMS Food journey from the time when Epigamia was barely a vision. More than his capital we have benefited from his time, networks and experience. His deep understanding of consumer businesses helps bring a lot to the table for any consumer startup. My entire team knows they can call upon him at any hour of the day for anything, big or small. We are really happy to have him as part of the family.”
Rohit Chawla Co-founder & CEO, Onesto Labs (Bare Anatomy)
“Sauce was the first investor in Bare Anatomy, when we were a mere vision. Over a period of time, Manu has also become a friend, an advisor, and sometimes an elder brother.
The biggest test of an investor comes when the situation goes bad, and in a startups journey, that is almost inevitable. Even more so, when you are trying to build something against the norm. Manu, has always come through. He goes out of his way to help and support his portfolio companies, and funding is just one of the thing he does. He is a perfect early stage investor, and any founder in consumer space will be lucky to be a part of Sauce’s tribe.”
Yogesh Kabra CEO and Founder, XYXX Apparels
“I was sceptical of raising venture capital but my journey with Manu is quite the opposite of what the media feeds you about venture-backed business. Partnering with Sauce has been pivotal to XYXX’s growth; Sauce brings in the equilibrium between “growth at all cost” and “profitability” approach. Manu has challenged me to perform better and think strategically and is someone you know has always got your back.”
Rohan Mirchandani CEO and Founder, DRUMS (Epigamia)
“Manu is not just an investor for us. He has been an integral part of the DRUMS Food journey from the time when Epigamia was barely a vision. More than his capital we have benefited from his time, networks and experience. His deep understanding of consumer businesses helps bring a lot to the table for any consumer startup. My entire team knows they can call upon him at any hour of the day for anything, big or small. We are really happy to have him as part of the family.”
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Shashank Mehta Founder, The Whole Truth
“Sauce.vc was the first institution that backed us at The Whole Truth. And Manu was the first investor who backed me as a founder. Back when all I had was a product and a paper plan. Ever since, Manu’s become both, a close friend and a trusted advisor.
With Manu, I never have to doubt who’s side he is on. He loves hearing the bad news first, and his instinctive reaction is to find solutions (not fix blame). And given his deep knowledge of CPG, I find myself relying heavily on his guidance.
I’d say that with Manu (and by extension his team at Sauce), I’ve understood what being ‘invested’ in someone (not some-thing) looks like. And I couldn’t have asked for a better investor.”
Sangeet & Navin Co-founders, Mokobara
“Manu is not just an investor for us. He has been an integral part of the DRUMS Food journey from the time when Epigamia was barely a vision. More than his capital we have benefited from his time, networks and experience. His deep understanding of consumer businesses helps bring a lot to the table for any consumer startup. My entire team knows they can call upon him at any hour of the day for anything, big or small. We are really happy to have him as part of the family.”
Rohit Chawla Co-founder & CEO, Onesto Labs (Bare Anatomy)
“Sauce was the first investor in Bare Anatomy, when we were a mere vision. Over a period of time, Manu has also become a friend, an advisor, and sometimes an elder brother.
The biggest test of an investor comes when the situation goes bad, and in a startups journey, that is almost inevitable. Even more so, when you are trying to build something against the norm. Manu, has always come through. He goes out of his way to help and support his portfolio companies, and funding is just one of the thing he does. He is a perfect early stage investor, and any founder in consumer space will be lucky to be a part of Sauce’s tribe.”
Yogesh Kabra CEO and Founder, XYXX Apparels
“I was sceptical of raising venture capital but my journey with Manu is quite the opposite of what the media feeds you about venture-backed business. Partnering with Sauce has been pivotal to XYXX’s growth; Sauce brings in the equilibrium between “growth at all cost” and “profitability” approach. Manu has challenged me to perform better and think strategically and is someone you know has always got your back.”
Rohan Mirchandani CEO and Founder, DRUMS (Epigamia)
“Manu is not just an investor for us. He has been an integral part of the DRUMS Food journey from the time when Epigamia was barely a vision. More than his capital we have benefited from his time, networks and experience. His deep understanding of consumer businesses helps bring a lot to the table for any consumer startup. My entire team knows they can call upon him at any hour of the day for anything, big or small. We are really happy to have him as part of the family.”
/
Shashank Mehta Founder, The Whole Truth
“Sauce.vc was the first institution that backed us at The Whole Truth. And Manu was the first investor who backed me as a founder. Back when all I had was a product and a paper plan. Ever since, Manu’s become both, a close friend and a trusted advisor.
With Manu, I never have to doubt who’s side he is on. He loves hearing the bad news first, and his instinctive reaction is to find solutions (not fix blame). And given his deep knowledge of CPG, I find myself relying heavily on his guidance.
I’d say that with Manu (and by extension his team at Sauce), I’ve understood what being ‘invested’ in someone (not some-thing) looks like. And I couldn’t have asked for a better investor.”
Sangeet & Navin Co-founders, Mokobara
“Manu and Sauce team have been one of the best teams you can raise funds from especially if you are building an early stage consumer brand. The entire team is always founder first and will always be with you during the ups and down of your startup journey. Manu thinks very long term which is a key to building a successful consumer brand. Having Manu onboard is like having a big brother working behind the scenes and patiently guiding you to move in the right direction.”
Rohit Chawla Co-founder & CEO, Onesto Labs (Innovist)
“Sauce was the first investor in Bare Anatomy, when we were a mere vision. Over a period of time, Manu has also become a friend, an advisor, and sometimes an elder brother.
The biggest test of an investor comes when the situation goes bad, and in a startups journey, that is almost inevitable. Even more so, when you are trying to build something against the norm. Manu, has always come through. He goes out of his way to help and support his portfolio companies, and funding is just one of the thing he does. He is a perfect early stage investor, and any founder in consumer space will be lucky to be a part of Sauce’s tribe.”
Yogesh Kabra CEO and Founder, XYXX Apparels
“I was sceptical of raising venture capital but my journey with Manu is quite the opposite of what the media feeds you about venture-backed business. Partnering with Sauce has been pivotal to XYXX’s growth; Sauce brings in the equilibrium between “growth at all cost” and “profitability” approach. Manu has challenged me to perform better and think strategically and is someone you know has always got your back.”
Varun, Vineet and Aman Co-founders, Supertails
We met Manu when we just had the idea of changing how petcare marketing is done in the country. Looking back, it feels amazing the amount of confidence Manu showed in the three of us! And that was just the start. From ideation to execution, Manu and his team at Sauce have always been there for us. There are many stories of investors who go all out to help companies, but when your investor adopts a pet (Manu got Bruno post the investment) to ensure he lives our brand and the customer journey better, it showed his commitment beyond capital. Thank you team Sauce, as you surely are our secret sauce of success!
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Shashank Mehta Founder, The Whole Truth
“Sauce.vc was the first institution that backed us at The Whole Truth. And Manu was the first investor who backed me as a founder. Back when all I had was a product and a paper plan. Ever since, Manu’s become both, a close friend and a trusted advisor.
With Manu, I never have to doubt who’s side he is on. He loves hearing the bad news first, and his instinctive reaction is to find solutions (not fix blame). And given his deep knowledge of CPG, I find myself relying heavily on his guidance.
I’d say that with Manu (and by extension his team at Sauce), I’ve understood what being ‘invested’ in someone (not some-thing) looks like. And I couldn’t have asked for a better investor.”
Sangeet & Navin Co-founders, Mokobara
“Manu is not just an investor for us. He has been an integral part of the DRUMS Food journey from the time when Epigamia was barely a vision. More than his capital we have benefited from his time, networks and experience. His deep understanding of consumer businesses helps bring a lot to the table for any consumer startup. My entire team knows they can call upon him at any hour of the day for anything, big or small. We are really happy to have him as part of the family.”
Rohit Chawla Co-founder & CEO, Onesto Labs (Bare Anatomy)
“Sauce was the first investor in Bare Anatomy, when we were a mere vision. Over a period of time, Manu has also become a friend, an advisor, and sometimes an elder brother.
The biggest test of an investor comes when the situation goes bad, and in a startups journey, that is almost inevitable. Even more so, when you are trying to build something against the norm. Manu, has always come through. He goes out of his way to help and support his portfolio companies, and funding is just one of the thing he does. He is a perfect early stage investor, and any founder in consumer space will be lucky to be a part of Sauce’s tribe.”
Yogesh Kabra CEO and Founder, XYXX Apparels
“I was sceptical of raising venture capital but my journey with Manu is quite the opposite of what the media feeds you about venture-backed business. Partnering with Sauce has been pivotal to XYXX’s growth; Sauce brings in the equilibrium between “growth at all cost” and “profitability” approach. Manu has challenged me to perform better and think strategically and is someone you know has always got your back.”
Rohan Mirchandani CEO and Founder, DRUMS (Epigamia)
“Manu is not just an investor for us. He has been an integral part of the DRUMS Food journey from the time when Epigamia was barely a vision. More than his capital we have benefited from his time, networks and experience. His deep understanding of consumer businesses helps bring a lot to the table for any consumer startup. My entire team knows they can call upon him at any hour of the day for anything, big or small. We are really happy to have him as part of the family.”
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In The Press
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